boat near the docks with "remarketing" sign on the side

Google Ads for Boating Businesses: Remarketing. What is it?

Steve Ward

Steve Ward

Remarketing can be a key part of a successful Google Ads strategy.

fishing reels lined up for sale

Ever shop online for a product (a tool or shoes or just about anything) and then see those products again and again?  Some call this “being followed around by ads.”

That is remarketing!

While you might find it annoying – it works. 

Advertisers are forever confounded by the challenge of knowing whether their spending is working.  Remarketing is a way to improve your chances and therefore your ROI on ad spending. 

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”

Why Remarketing?

After a shopper visits your website you gain a key piece of information.  That shopper has shown at least enough interest to stop by.  If you further combine information about how long or what that person browsed on your site, you have further clues to their interest level. 

A visitor who leaves after a few seconds is certainly not as valuable a prospect as someone who sticks around for several minutes and browses multiple pages.  colorful rolls of line on a rack for sale

With remarketing advertisers can show colorful, visual ads to previous visitors (and more engaged visitors) to keep your brand top-of-mind.  Your brand awareness for that shopper goes up.

Furthermore, with per click bidding you get the benefit of showing your ads or logo for free (you only get charged when someone clicks your ad).  

That’s why remarketing is frequently in the arsenal of tools used by marketers.  

How remarketing works

Briefly, remarketing works by using cookies.  Cookies are small bits of computer code saved on your Internet browser when you visit a website, like westmarine.com.  Once that cookie has been saved advertisers can create audiences and re-market to you based on your saved cookie.
 
Keep an eye on this space for more helpful tips for Google Ads for boaters. 

 

Share:

Facebook
Twitter
Pinterest
LinkedIn
On Key

Related Posts

Test 2 book review

Add Your Heading Text Here Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

Boating Industry Hub photo showing 2019 Fort Lauderdale boat show

2024 Boat Show Season

Gearing up for another exciting year in the world of boating. We are sharing a select listing of some of the major US boat shows.