Boating Industry: Google Ads Audiences
Audience Targeting Gives Boating Companies An Edge in Google Ads
Boating Industry: Google Ads Critique
Watch me review and critique one famous and two lesser known boating advertisers.
Boating Industry Advertising: 3 Must-Do Tactics For Stellar Lead Quality
Improve lead quality with these tested methods for Google Ads.
Google Ads for Boating Businesses: Remarketing. What is it?
Remarketing can be a key part of a successful Google Ads strategy.
Google Ads for Boating Businesses: Location Settings
Location targeting in Google Ads is critical. Be sure to verify these important settings.
Ferry Boat Going All Electric
The Angel Island Ferry will go all electric in 2024 if all goes to plan. The ferry operates between Tiburon, CA and nearby Angel Island in San Francisco Bay. The boat, carrying up to 400 people, will be quite an achievement given the amount of electrical power needed to move such a large vessel. Read […]
Tanker Rescues Sailor Off Puerto Rico
An 80-year-old man was rescued off Puerto Rico last weekend. The sailor lost control of the boat when the steering on his 44-foot sailboat Tao failed. Thankfully no one was hurt.
French Company Uses Kite To Help Propel Shipping To Greener Seas
“Everything old is new again.” — multiple As a lover of sailing, I’m always happy to see news like this. A French company, Airseas, associated with Airbus has used aviation design techniques to construct a “wing” to help large shipping vessels save on fuel. You can read more here. And be sure to watch the […]
Boating: Former Tesla Exec Turns to Electric Boats
Former Tesla exec is building electric boats now! https://www.tampabay.com/news/business/2022/12/27/out-tampa-bay-former-tesla-exec-is-betting-electric-boats/
Solving Big Problems?
Techniques I’ve used to tackle big problems